Call on Cue : overview and links to cases
My interest in interactive advertising really only began to take true direction when I was working for eStara.com, the Click to Call people. This is where the concept Call on Cue was born. I think that the evolution of “Call on Cue” is one of the best examples of how innovation has the ability to inspire Creativity. However it is only truly unique because it marries all the important elements of a successful marketing campaign: Creativity, Impact, Efficiency and Total Engagement.
“Innovation Call on Cue, where Click to Call is triggered from within a Flash movie,
Adtech 2008 award winning campaign for Sporting Portugal and General Motors, Prepare your Hair campaign, Summit International Efficiency Award 2007.”
Here’s a Constant Change blogpost that cited a Marketing Sherpa piece on my work:
http://constantchange.typepad.com/constant_change/2006/12/unique_cr…
This is a collection of links to the creative which is public:
http://www.marketingsherpa.com/cs/opel/study.html
And this is a post on eStara.com website on my work:
http://website.estara.com/de/aboutus/news/marketingsherpa2.html
And this one about the award winning Sporting Portugal campaign:
Tags: advertising, call, call on call, call on cue, clcik to call, I4C, LinkedIn, marketing sherpa, Mobile
