Is Google serious about advertising?
This should give you a good idea!
“Google Conducts Study of Advertising across Traditional Media”
Posted @ 02:10 by Kate Zimmermann : Source: Search views.
Reprise Media was recently invited to participate in Google’s “Study of Advertising across Traditional Media”, a 15 minute survey asking questions like, “Do you use the same advertising/marketing agency across all advertising channels?”, “What is the average cost per ad of running your ads in each of the following channels?” and “How does your company (or client) measure and evaluate the effectiveness of TV, Newspaper, and Radio advertising?”
