Launch of eStara Local Click Suite
In the growing, yet fiercely competitive world of local online advertising, directory and classifieds publishers are seeking new ways to deliver value to their advertisers. A recent survey by WebVisible/Nielsen found that as many as 35% of consumers will save listing information for later use, and nearly one-quarter of respondents will bookmark business listings. According to the study, “[The] availability of recall is likely to lead to repeat or latent business based on a single search experience especially when 89% [of consumers] reported contact with a vendor a second time.”
“Internet advertising is forcing marketers to rethink their online advertising goals, while complicating the task of measuring effectiveness,” said John Federman, CEO, eStara. “eStara’s Click Suite for Local Search, which power millions of advertisements around the globe — including listings for Cox Newspapers, Idearc SuperPages.com, Yahoo! Europe and Sensis — ensures that local marketers are meeting their business goals, and are maximizing value from every ad.”
With the addition of Save & Send, eStara rounds out it suite of tools for tracking and measuring local ad effectiveness. Save & Send capabilities, which are integrated into eStara’s Click Suite for Local Search, allow consumers to save or share the advertisement in whichever electronic format they desire – on their desktop, on the Web or on their mobile device – predisposing them to make repeat purchases from their preferred merchants, and giving publishers the ability to measure ROI more accurately for advertisers.
