Motorby Mini campaign launch first ever RFID billboard campaign
Mini has a aquired quite a reputation as one of the favourite innovative advertisers out there. This new campaign which launched in major US cities this week ny their US advertising agency Butler, Shine, Stern and Partners is yet another where they prove their ability to wow consumers using innovation and creativity.
“MINI of BMW is using advanced technology to communicate directly with drivers through talking billboards called MINI Motorby. Instead of seeing billboards with the same mind-numbing casino ad, these boards feature a changing array of unique, personal and unexpected messages which are triggered by the MINI owner utilizing Radio Frequency Identification Technology (RFID)—the same kind used in passports and credit cards. The billboards generate customized content to owners carrying active RFID tags in real-time, using information provided by the owners. Messages will be spelled out in lights on billboards in New York, Chicago, San Francisco and Miami locations.” Coolhunting.com
