Tech Crunch states that RSS ad network Pheedo will announce a new service tonight - advertising widgets powered by RSS and incorporating several social media tools. Readers familiar with Techmeme’s advertising program will recognize the ideas here - companies today are producing creative content to drive visitors to their websites and that content can be leveraged explicitly as advertising. Pheedo hopes to make this approach scalable and widely deployed. The widgets can be placed on any web page and in many other ad networks.

Check out the Pheedo homepage for examples.

This entry was posted on Thursday, February 15th, 2007 at 9:44 pm and is filed under Anything else, Lead Generation, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.