Bar codes become a statement of creativity
Singapore - Singapore Press Holdings (SPH) has signed an agreement with ColorZip SEA (CZSEA) to launch Zapcode, a new mobile technology that allows instant retrieval of information thorough the mobile phone.
“Our aim is to make it a part of life in high-tech Singapore. Over time, we want these codes to be everywhere, in newspapers, on T-shirts, signages, name cards, birthday cakes, and so on, and zapping them will become as natural as breathing,” Leslie Fong, executive VP of marketing, SPH said.
According to Fong, the marketing and communication opportunities that the device opens up are “mind-boggling”. “For example, a department store may have a ZapCode printed in an advertisement. Any reader who wants more information or pictures or even a video of other items not shown in the ad has only to zap the code and these will be transmitted within seconds to his mobile phone,” Fong said.
