Eyebeam has announeced a daylong Shopdropping Workshop led by the infamous Anti-Advertising Agency.

“Shopdropping (the opposite of shoplifting) is a tactic used by artists and activists to clandestinely place objects in retail stores. “Dropped” objects are usually versions of consumer products altered or recreated to detourn the retail experience. Shopdropping is a fun and easy form of culture jamming, gently subverting dominant cultural forms to create new meanings.

Starting at noon, participants will receive a shopdropping overview, including artists’ shopdropping projects information and demonstrations of the necessary tools for shopdropping, and time will be given to test out some of the techniques discussed. Immediately following, participants will head into the field to help distribute a new, unreleased Anti-Advertising Agency project (as well as some creations of their own) into stores around Manhattan. This workshop will begin at Eyebeam, 540 W. 21st Street (between 10th & 11th Aves), and is open to the public free of charge. If you have a digital camera of any kind, please bring it.”

More information available at:  http://antiadvertisingagency.com/news/shopdropping-workshop-at-eyebeam-nyc/

This entry was posted on Thursday, February 1st, 2007 at 12:36 pm and is filed under Anything else, Awareness, Outdoor, POS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.