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	<title>Innovation for Creativity TWESTC Blog</title>
	<link>http://twestc.com/Blog</link>
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	<lastBuildDate>Fri, 04 Jul 2008 12:24:56 +0000</lastBuildDate>
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		<title>Finding a common language</title>
		<description><![CDATA[I just wanted to add this blog post to motivate innovators to increase their contribution to my community Innovation for Creativity, which can be found here: http://www.i4cworld.org. 
This is a mixed community with a very specific role: To create a dialog between the creative professions and technology innovators. 
When I was in high school I [...]]]></description>
		<link>http://twestc.com/Blog/2008/07/04/finding-a-common-language/</link>
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		<title>The Broadcaster Supermarket – switching from brand centric to product centric marketing strategies</title>
		<description><![CDATA[Today I spent some time trying to get a good take on what industry experts thought about how to run a successful business based on the various forms of internet television, be it IPTV or video casting. This being an international show I was pretty sure that I would be presented by a bunch of [...]]]></description>
		<link>http://twestc.com/Blog/2008/04/15/the-broadcaster-supermarket-%e2%80%93-switching-from-brand-centric-to-product-centric-marketing-strategies/</link>
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		<title>Biz dev strategy China vs Europe: quantity vs quality?</title>
		<description><![CDATA[It was about half past six, Friday eveningwhen I sat down for drinks with Brett Bullington in a crowded hotel bar close to the San Francisco Embarcadero where we later would be going to the Social Media Network Party organized by Seth Goldstien. Being in the presence of positive and quality spirits I presented my [...]]]></description>
		<link>http://twestc.com/Blog/2008/04/06/biz-dev-strategy-china-vs-europe-quantity-vs-quality/</link>
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		<title>Update: The emerging industry of interactive video advertising</title>
		<description><![CDATA[It is becoming increasingly clear that the future of television is undeniably connected to the evolution of interactive video advertising. I&#8217;d like to share with you a short excerpt from the 2007 Entertainment, Media &#38; Advertising Market Research Handbook.
&#8220;Never has the advertising industry – whose best known product remains the 30 second commercial – faced [...]]]></description>
		<link>http://twestc.com/Blog/2008/02/27/the-emerging-industry-of-interactive-video-advertising/</link>
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		<title>Manual Search as a Personal Service at Dolcevia.com</title>
		<description><![CDATA[Two days ago I launched a new Personal Service called Holiday Home Hunters. Its basically a 72 hour manual search for vacation home rentals executed by a real person.
If you have been out on Google searching  for your family holiday home you may have stumbled across over the overwhelming  results of over 44 [...]]]></description>
		<link>http://twestc.com/Blog/2008/02/01/manual-search-as-a-personal-service-at-dolceviacom/</link>
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		<title>Zoho Creator goes Mobile</title>
		<description><![CDATA[As soon as I tried to post this article I noticed that Zoho had taken the reference to the new Zoho Mobile Application off their homepage but if you sign up you should be able to  find it from one of the other applications.
I  haven&#8217;t really had the chance to try the Zoho [...]]]></description>
		<link>http://twestc.com/Blog/2008/01/29/zoho-creator-goes-mobile/</link>
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		<title>Is your conscience selling out to social entrepreneurs?</title>
		<description><![CDATA[Its official, I too am infected by the status disease, affluenza, social status anxiety or whatever you want to call it. The pressure to find a cure has taken me down the path of books on the subject of my ailment and hours spent in session with my therapist in an attempt to control this [...]]]></description>
		<link>http://twestc.com/Blog/2008/01/24/is-your-conscience-selling-out-to-social-entrepreneurs/</link>
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		<title>1st I4C meeting Milano 8th November</title>
		<description><![CDATA[I4C held the first of its meetings in Milan on the 8th of November 2007. I am very pleased to say 15 of our members joined us for the traditional Italian aperitivo kindly arranged by Pasquale Monteleone from PR firm Hill &#038; Knowlton. It may be no coincidence that nearly 40% of our members are [...]]]></description>
		<link>http://twestc.com/Blog/2007/11/11/1st-i4c-meeting-milano-8th-november/</link>
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		<title>3D Hotel booking transactions in Google Earth</title>
		<description><![CDATA[I was really pleased to see that my colleague Jerome Bertrand (no relation) from the Dutch company Geo-Games produced a short demo video to show how they have been developing a way to offer geo-browsing support and booking transaction sites right from the start - to the finish. It&#8217;s not a bad project for now [...]]]></description>
		<link>http://twestc.com/Blog/2007/11/01/3d-hotel-booking-transactions-in-google-earth/</link>
			</item>
	<item>
		<title>Visual performance scores for online ads</title>
		<description><![CDATA[I have spent some time  researching the attitudes of SME on applying internet in a business growth strategy. SME’s actually do not use much of the Internet for advertising or to establish  new distribution channels.  
However, SME’s do recognize the importance of the internet in their business strategy to benefit from growth [...]]]></description>
		<link>http://twestc.com/Blog/2007/10/29/visual-performance-scores-for-online-ads/</link>
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