AOL partners with Ingenio for Click to Call mobile

August 16th, 2007

A new partnership between Ingenio and AOL marks the launch of Click to Call in mobile search Today AOL unveils the new beta version of AOL Mobile Search.
The new interface makes use of tabs that enable users to easily toggle between search verticals within the site like Finance, News and Local Content. The partnership with Ingenio enables click to call for all search results that include a phone number. As with the wireline portal, Google still powers the search results with the exception of local listings, which come courtesy of AOL CityGuide and financial info from AOL News.
Rachel Pasqua is Director of Mobile Marketing for iCrossing gives a nuanced view on these developements in the SE mobile market:

“Now granted the name AOL is by no means synonymous with search, but as Om Malik pointed out in his own insightful column on the subject, the jury is still out on who will own search on mobile devices. Google has the lead at this point, which is pretty much what you’d expect. But there’s certainly room for other contenders. Especially a contender that can wrap up an easy search experience and premium results with great content. The icing on the cake would be location awareness – you still need to proactively tell AOL where you are. But true LBS is on its way, if not right around the corner. A partnership with ThirdScreen is in place for advertising and if they continue to hone this refined user experience, I believe that AOL could give Yahoo!, if not also Google, a run for its money when it comes to mobile users and ad dollars.”
Ingenio commentary on mobile market opportunities

Posted by Elisabeth Bertrand -
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Entry Filed under: Anything else, Directories, Mobile, SEO, Telecom, VoiP, Voice, Web 2.0