Mobile quoted as ‘most dangerous new media’
Here is a solid post by Tomi outlining five unique elements of the mobile medium (Found via All About Mobile Life).
1. The mobile is personal.
2. The mobile is the first always-on mass media.
3. The mobile is the first always-carried mass media.
4. The mobile is the first mass media with a built-in payment mechanism.
5. Mobile uniquely offers the media audience the input tool, at the point of creative impulse.
Mobile is also quoted as being the most misunderstood of all media.
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