Catchyoo.com, a Japanese company is giving creatives a very cool new way of interaction between advertiser and consumer. This form of interactive advertising allows you to design visual, sounds, narrative and copy and promote them on floors, walls, ceilings anywhere on a clean white background.  The beauty of this soultion lies in the incredibly clear and crisp imagery and sound.

“Based on sensors installed in the projection system, people can physically interact with the ad by waving their hands or walking on the ad. Catchyoo has become the new trend to promote hi-tech products e.g. iPhone because it is immediate, colorful, playful, stylish and effective and it draws attention from a crowd. ”

I recommend you actually watch several of the videos which demonstrate this new product, it will inspire you!

This entry was posted on Thursday, February 8th, 2007 at 1:28 pm and is filed under 3D, Anything else, Awareness, Lead Generation, Outdoor, POS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.