Are you a Faker?
When Yahoo proclaimed this was the year of the mobile services I was not that surprised however it deludes me a bit that this is the first one I will be passing on to you.
If you’re a Coke Zero fan you are going to love this and the only reason you have been spared this kind of humiliation is because it isnt available in Europe. Hey, I don’t resent Coke Zero guys its just that if your social agenda does not include actually communicating with woman this may not be the best way to start.
“Mobile Faker is a service that you get on your mobile phone. Think of it like a social utility belt. It has the tips & tools to rule the social scene: fake phone calls to free you from bores, phony numbers to get rid of undesirables and gobs of culture to keep you in the know.”
Thankfully this particular utility has been contained to the USA so far but I can see a multitude of possibilities for these kind of applciations be it as a temporary services. Special K diet assistant, Ikea’s interior planning assistant, Cosmopolitan’s assitant for fashion victims, Local Cultural planners, AA assistant’s to name but a few.
January 25th, 2007 at 11:48 am
Love it.. Brilliant. No young guy should be without it. Socially inept or socially asute. I hope that for the young bar hopper that it was as entertaining and as easy to use as it seems on paper. Coke should do a post campaign survey of who got laid as a result of the campaign and who didn’t 90% got laid….Talk about the way to shift brand perception. Wondering what agency created the concept? Do you know?
January 25th, 2007 at 2:16 pm
Hi Ann,
Well actually, I have to take credit but the Coke Zero tie-in was my own idea
I just havn’t had a chance to sell it to Coke yet.
However the Faker application exists, I actually did not mention the url, there is a good demo of the application here: http://www.mobilefaker.com/demo.faker
Cheers,
Elisabeth