Archive for January 25th, 2007
Xbox users are growing fast and they are growing up which in this context may be more important to advertisers.
Late 2007 the Extended Media Centre which hooks up to your Xbox 360 console will begin delivering iPTV through tradition telecom providers such as AT&T in the USA. Deutsche Telecom, Swisscom and Britsh Telecom are also said to have jumped on the Microsoft bandwagon. Valley View reporter Chris Nuttall reports in the Financial Times that “Microsoft’s announcement at the CES that by enabling a new medium for new players, this offering was of potentially more consequence than all the other announcements at the show this year.
He also states that ” While it makes perfect sense for companies from different sectors to converge on these new opportunities, it spells confusion for the consumer faced with so much more choice, differing technologies and connection methods for Ip TV and Video on Demand”.
In my opinion offering IP tv through the Xbox 360 makes perfect commercial sense. There are already more than 10 million Xbox 360 users in more than 37 countries. It will make it easier for you to enjoy games as well as your favourites TV channels from the same set up box. Over 5 million Xbox live community members will be connected allowing them to invite friends to play games, share content and talk over IP.
The Xbox 360 console enables telephone companies to use the set up box to rival those of existing cable and satellite TV companies which will sting current players in this market especially on a localized level such as Europe.
What does this mean for advertisers? Nothing much yet and it will depend what content is on offer. I do not believe this will be important for European advertisers until way into 2008 but it doesn’t hurt to keep in touch with the number of Xbox consoles being sold worldwide. In the meantime we will be keeping our eye out for competitors which I guess will be easy.
Posted by Elisabeth Bertrand -
Subscribe to Innovation for creativity by TWESTC by Email
January 25th, 2007
The best way to create buzz around an cause does not always require new technology. This is is one of the few ideas you will will find on this blog which really has very little to do with new technology. I can see it doing well for POS.
“Berlin-based Erento, a company that pairs renters with potential customers, offers an unusual lineup of products and services for loan. In addition to such rentals as snow machines, horse-drawn carriages for weddings, chicken-plucking machines and private jets, the site also now offers a unique service: protestors for hire.
Judging by their profiles, most of the 300-plus people currently listed in the “rent a demonstrator” category are young and attractive. Potential agitators looking for support for their public protests can choose, for example, Steffen, age 22, 190 cm tall (6 feet 2 inches), “athletic” and with a shoe size of 45. He’s available for gigs all over Germany, but says he prefers the state of North Rhine-Westphalia. Or Manuela, who has green eyes and “very long” hair and is available within a 100-kilometer range of Berlin. Included in the extensive personal information — which at times seems more suited to a dating site — are skin color and “appearance type,” which can be for example “European,” “African,” “South American” or “Asian.”
Posted by Elisabeth Bertrand -
Subscribe to Innovation for creativity by TWESTC by Email
January 25th, 2007
When Yahoo proclaimed this was the year of the mobile services I was not that surprised however it deludes me a bit that this is the first one I will be passing on to you.
If you’re a Coke Zero fan you are going to love this and the only reason you have been spared this kind of humiliation is because it isnt available in Europe. Hey, I don’t resent Coke Zero guys its just that if your social agenda does not include actually communicating with woman this may not be the best way to start.
“Mobile Faker is a service that you get on your mobile phone. Think of it like a social utility belt. It has the tips & tools to rule the social scene: fake phone calls to free you from bores, phony numbers to get rid of undesirables and gobs of culture to keep you in the know.”
Thankfully this particular utility has been contained to the USA so far but I can see a multitude of possibilities for these kind of applciations be it as a temporary services. Special K diet assistant, Ikea’s interior planning assistant, Cosmopolitan’s assitant for fashion victims, Local Cultural planners, AA assistant’s to name but a few.
Posted by Elisabeth Bertrand -
Subscribe to Innovation for creativity by TWESTC by Email
January 25th, 2007
This is one of these boring kinds of things grownups like to do, actually I can feel myself growing fuddier by the minute whilst watching a debate on Fora.tv presented by speaker John Baez of The Long Now Foundation San Francisco on Global Warming.
However in a world with Israeli killer robotic bees zooming around outside I’d just as rather stay inside to debate on world peace.
“FORA delivers discourse, discussions and debates on the world’s most interesting political, social and cultural issues, and enables viewers to join the conversation. It provides deep, unfiltered content, tools for self-expression and a place for the interactive community to gather online.”
Actually FORA.tv promises to provide us consenting adults engaging on demand viewing experiences for the media active world citizen.
Posted by Elisabeth Bertrand -
Subscribe to Innovation for creativity by TWESTC by Email
January 25th, 2007
According to ABC News Israel is using nanotechnology to try to create a robot no bigger than a hornet that would be able to chase, photograph and kill its targets, an Israeli newspaper reported on Friday.
The flying robot, nicknamed the “bionic hornet,” would be able to navigate its way down narrow alleyways to target otherwise unreachable enemies such as rocket launchers, the daily Yedioth Ahronoth said.Read the full article at : http://abcnews.go.com/Technology/wireStory?id=2660621
Posted by Elisabeth Bertrand -
Subscribe to Innovation for creativity by TWESTC by Email
January 25th, 2007
RSS
